Web Publishing Guide

Academic and administrative University web sites, including campus center sites, are typically hosted on park.edu. External social networking sites such as Facebook, Twitter and MySpace increasingly represent Park University. All web sites, whether internal or externally hosted that represent the University should adhere to the Web Publishing Guidelines.

Web Publishing Guidelines

• All sites hosted internally within the park.edu domain name will adhere to the University approved template. University Advancement will prepare your web site in one of the templates approved for campus use.
• For academic and administration groups, the information delivered through Park's internal and social networking sites represent not just your department or business unit, but Park University as well. Content should be well written, spell-checked, and should inspire confidence in and respect for our University.
• Site owners are responsible for the accuracy and currency of their published information.
• Basic contact information should be clearly identified and easily reached from any page on your web site.
• All materials on your site should be reachable via a web hyperlink. A web server should not be used to store personal documents, back-ups or outdated information.
• Park University logos are provided for use on your web site. These logos should never be altered without approval from University Advancement.
• Park University's Media Policy Guide is available for download in PDF format.
• Inappropriate materials should never be stored on Park's web servers or on external social networking sites, even if not linked directly from your site. This includes but is not limited to: privacy information, credit card numbers, Social Security Numbers, pornography, or any information or materials (text documents, images, sound files, vidoes, etc.) that may be deemed illegal by State of Missouri or Federal Law.
• Materials copyrighted by anyone other than Park University or its employees may not be presented on our web site without written permission of the copyright holder.
• Exercise good judgment in the amount of information you can realistically maintain over time. Outdated or incorrect information, links that are bad, forms that don't work and "under construction" signs serve no one's best interest.

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