March 6, 2014 — A Park University television commercial has been selected as a Silver Winner Award as part of the 35th annual Telly Awards. The 60-second spot, “Park University Global Executive MBA,” was among 13,000 national entries and was included in the highest award category.
“With business executives needing a global perspective more than ever, we wanted to produce a dynamic, powerful and fast-paced commercial that demonstrated that Park’s Global Executive Master of Business Administration accelerated 11-month degree program develops globally competent business leaders,” said Rita Weighill, Park’s vice president for university marketing and communications, who guided the University’s efforts for the commercial.
The Telly Awards honor outstanding local, regional and cable television commercials and programs, video and film productions, and online commercials, video and films. Winners represent the work of advertising agencies, production companies, television stations, cable operators and corporate video departments worldwide.
A panel of more than 500 industry professionals, each a past winner of a Silver Telly and a member of the Silver Telly Council, judge the competition. Evaluated entries recognize distinction in creative work and do not compete against each other; entries are judged against high standards of merit. Less than 10 percent of entries earn a Silver Telly, the award program’s highest honor.
The ad was created by 160over90, the University’s branding agency located in Newport Beach, Calif., and was produced by Kansas City, Mo.-based Prizm Creative.