Marketing


Marketing

This program is designed to provide students an in-depth understanding of the various marketing disciplines. The marketing major will provide students with the skills and knowledge necessary to find jobs in advertising, personal selling, marketing management, international marketing, retailing, marketing research and transportation among other careers. The curriculum is designed to cover trends in business and industry while considering professional ethics and social responsibility. A number of students with this major move to graduate study in management, marketing or other business specialties. 

Program Mission, Vision and Competencies Go

Degree Offerings


AVAILABILITY
Kansas City Accelerated: 8-week termsOnline Accelerated: 8-week termsExtended Accelerated: 8-week terms
This program is available face-to-face in several campus centers nationwide. Find the campus center closest to you GO

B.S. Major:

  • 60 Hours
  • 2.0 GPA


Academic Goals

  1. Demonstrate an understanding of the marketing concept, and the ability to use the strategic marketing process to resolve marketing problems and explore marketing opportunities
  2. Demonstrate the ability to use quantitative techniques to analyze marketing strategies.
  3. Demonstrate a working knowledge of data integration and research methodology and their place in the marketing decision making process.
  4. Synthesize and analyze business/marketing concepts, applying critical thinking skills, knowledge of global and domestic environments, and an understanding and concern for the tenants of ethics and social responsibility.  
  5. Demonstrate an understanding of the importance of consumer knowledge and consumer analysis.
  6. Demonstrate effective oral and written communication skills.